Category Archives: Online Marketing
Tips for Maximizing Results with Weibo Advertising
More People Prefer to Have Online Shopping
A visible online presence is a must in our time, where online shopping has become a practical reality. Now, because of the threat of the novel virus, this necessity has increased considerably. All people, across the globe, are in favor of internet shopping, as they know that social distancing is unavoidable during such a pandemic period. When they go for traditional shopping, this is not possible. Hence, they prefer to have online shopping for all possible goods, including the daily needed groceries and allied items. This all-out support has given a new impetus to the online stores. However, businesses must make sure that the web portals they create are in sync with the operational methods of the related search engines that are popular and functional in the country where they launch their products. That said, the significance of search engines is different in China. Here, Baidu, Sogou, and Qihoo360 are the main search engines. In the same way, WeChat and Weibo are the main microblogging online platforms.
Go For Weibo Advertising and Reap Profits
The massive market potential of China attracts business houses all around the globe, and all leading global brands vie each other to get a successful entry into the country. However, the main point to note is that online marketing strategies in China are quite different. Chinese population holds a great affection and affinity to their local language, Mandarin, and their cultural background. Because of this genuine kinship, they have developed distinctive search engines and social media platforms, which are particularly in use in the country. Hence, only by taking into consideration this specialty, one will be able to do digital marketing in China. For example, Weibo is the most popular social site in the country, and Weibo advertising (adstochina.westwin.com/weibo-advertising) is a way to success as far as the promotional activities are concerned. Businesses must understand this special characteristic and must perform digital marketing in China accordingly. This method of advertising is practically a sure way to enter the Chinese market and to earn the due market share.
Weibo – Top Microblogging Site
Weibo is one of the main social media sites in China, and the bulk of the Chinese population uses the same daily. Weibo attracts millions and millions of monthly active users, and a considerable number of the population views the videos posted on this site daily. Another notable point is that the volume of Weibo posts is also very high. When the advertising through Weibo is precise and prompt, companies will be able to drive in heavy traffic to their web portals. Such interactions will make the companies to build-up straight contacts with the bulk of the Chinese population, and this bond will spread brand awareness all across the country. Hence, by doing Weibo advertising prudently, businesses can bring in high traffic and thus augment their brand awareness across different customer segments. This increased traffic will automatically boost up the sales revenue. That said, companies must entrust the task of performing the Weibo promotional activities to specialized digital marketing companies. When one does the same by using greenhorn methods, then that will not yield the desired results. In general, there is a great demand for Weibo Fensitong Advertising, as this is more popular. The major plus point of this method is that it gives the leeway for the advertiser to target clients by classifying into demography and geography, apart from the personal interests like the fan page, devices used, etc. You must talk to a reputed online marketing company to get the full particulars of the same.
Choose a Professional Digital Marketing Agency
The assistance of an expert internet marketing agency that possesses practical experience in China is essential to make Weibo advertising successful. There are several points that one will have to address while conducting online promotional activities. Customizing the web portals, localizing, finding out the right customer segment where your products will sell, and deciding on the advertisement platforms are some of the key points that are relevant as regards digital marketing in China. Taking into consideration, the peculiarities and the behaving patterns of the Chinese population, Weibo advertising is a practical option for taking successful-strides as regards your business. The key point that will make your advertising campaigns through Weibo winning is the way you carry out the same.
SEM – One Stop Solution For Online Business
In China, Baidu is the most popular search engine. According to CNBC, Baidu has roughly 70% market share in China. If your business is based in London and you are thinking about marketing your products in China then your China SEM must include Baidu SEM.
Baidu SEM basically means Baidu PPC, Baidu Brand Zone, Baidu Knowledge, and Baidu Landmark. Before you attend any conference on China SEM in London, here is what you must know:
Baidu PPC
Baidu PPC offers a fast and effective form of SEM with instant results. You must first try Baidu PPC to get your brand familiar with the audience.
Baidu Tuiguang
Baidu Tuiguang is Baidu’s pay per click management platform. It is basically Baidu’s version of Google Adwords. You have to bid on selected keywords and your advertisement will be listed in the search result page.
Baidu Pay for Placement (P4P)
You can augment your Baidu SME efforts with Baidu Pay for Placement, where you can bid for priority placement of ads with specific keywords and links. Using this, you can gain a considerable advantage over your competitors. Google doesn’t have an equivalent for Baidu Pay for Placement.
Baidu Pro Theme
Baidu Pro Theme is only available to Baidu Union members (third-party web content, software, and mobile app providers). With this, ads can be displayed on specific Baidu products like search engine tools, music players, apps for desktops, and so on. Baidu Pro Theme is more suited for targeting a specific type of audience.
Baidu TV
Baidu TV is designed mainly for video ad promotions. You can access Baidu Union member websites and choose exactly where to display your video ad.
Benefits of Baidu PPC
● You can gain rapid exposure and be found by your target audience
● There is scope to immediately grow traffic to your website
● Gives you an opportunity to develop awareness, recognition, and engagement for your business
● Increase enquiries, leads, and sales
● You can analyse data sets and statistics for any required campaign refinement
Baidu Brand Zone
In search engine result pages, there are many websites and links competing to attract the attention of potential customers. Once your brand is somewhat familiar you can use Baidu Brand Zone to make sure that your brand is displayed at the top and centre of the search engine result page when users search with relevant keywords.
Main Features of Baidu Brand Zone
With Baidu Brand Zone, you get many tools to engage users:
● You can display a brand logo
● You can incorporate images and videos in the presentation
● You can add a blurb about the brand
● You can use tabs to present more information
● You can add an ‘official website link’ sticker
● You can set customized links to different pages on the official website
● You can link your Social Media Accounts
● You can custom design the look and feel of your Baidu Brand Zone
● You can add a call to action buttons
Benefits of Baidu Brand Zone
● You will get the number one position on the Baidu search result page. This will make sure that potential customers come to your site
● Enables effective linking to drive conversion. Customers can be taken to the final steps of a sales process directly
● Creates a feeling of trust among potential customers
● With pictures, videos and customized styling provides a rich media experience for users
● Prevents your competitors from ranking higher when users use the same keywords
Baidu Knowledge
Baidu knowledge is a paid question and answers offering solutions. When users type in specific questions, ads are triggered. Knowledge ads are displayed on the right-side column and when users click, they are redirected to Baidu’s Q&A page.
The benefit of running a knowledge campaign is to demonstrate thought leadership in your industry. This can help you build trust in a foreign market place.
Baidu Landmark
These ads are characterized by a short line of text and an image or a video and are triggered by non-branded search terms.
The above-mentioned details of Baidu SEM will help you get the best out of any conference on China SEM in London you plan to attend. Do you’ve any questions? Please feel free to leave your comments below.
Advertising on Weibo: Everything You Need to Know
Weibo: An Effective Digital Marketing Platform
A Chinese microblogging website that was launched in 2009, Weibo, seemingly took the world of digital marketing in China by storm. Weibo is one of the most popular social media platforms in China. Since Google and Twitter are almost non-existent in China, you can consider Weibo as the Chinese equivalent of Twitter. We all know how fun and useful Twitter is, as a social media platform, but also a way for companies to interact with potential customers. Well, Weibo is the same in China. Weibo advertising (adstochina.westwin.com/weibo-advertising) is a very effective marketing strategy used by many digital companies to establish a bond with their Chinese clientele, and it has proven effective with its many advertising options.
Weibo Advertising: Finding What You Need
What is it about Weibo that makes Weibo advertising quite complex? Well, while it continues to be a very effective digital marketing platform for all companies in China, finding the most suitable for advertising options amongst the choice of three can be tricky. This is rather subjective and no one can make that decision for you: it is based entirely on your brand’s needs. In fact, Weibo advertising is so complex that some consider it a skill to flaunt, having mastered the art of Weibo advertising! This is partly because of the platform’s complexity as well. Let us discuss the various forms of advertising options you have so that you can narrow down the best option for your brand advertising needs. But before that…
Why Advertise on Weibo?
As mentioned earlier, this website was launched more than a decade ago and has been increasing in popularity ever since. Even though most are not familiar with microblogging platforms, the truth is that the complexity of it all might be one of the major reasons Weibo advertising is so successful. Picture Weibo advertising to be like Promoted Tweets on Twitter to get a better understanding. Since the platform has only increased in popularity and continues to expand at a skyrocketing rate, the real question should be “Why NOT Baidu advertising?”
Weibo Advertising: Different Advertising Options?
There are 3 main Weibo advertising strategies that companies use for improved online marketing:
Weibo Search Engine Promotion
If you’ve ever accessed the Weibo website, you’d notice that there is an inbuilt search function. This is useful in finding other accounts, posts, and fan pages. By using the search engine as a good marketing strategy, Weibo marketing offers quite a way to boost your brand visibility with the use of target keyword searches. Needless to say, Weibo is probably the best platform in China to use in order to boost quality traffic on your professional account. Search engine promotion using Weibo focuses solely on spreading the word and bringing your brand into the limelight.
If you’re wondering about Weibo advertising costs, this again is subjective to the competitiveness of the keywords you use for promotions. Keep in mind that even if you pay a little extra, your account will be displayed right alongside the highlighted trending news and hot topics!
Fan Headlines
Yet another interesting Weibo advertising option: this one doesn’t focus on potential customers, but your existing team of followers. Whatever you post will be highlighted at the top of their newsfeed, so you’re guaranteed the top position in their daily browsing. So, it will appear as a popular headline on your followers’ accounts. This ensures your advertisement isn’t lost while glancing through other posts and helps in re-sharing the content. This in effect boosts your visibility amongst your followers. The great thing about Chinese customers is that they’re interested in everything: so your posts will not be ignored as spam. Fan headlines focus on establishing a tight bond with your followers and their connections.
Fan Tunnel
Perhaps the most popular of Weibo advertising options, fan tunneling is your shot at reaching out to new customers in bulk! This strategy takes a single post or your account, and broadcasts it at the top of all Weibo users’ feed: so it’s essentially fan headlines, but with a wider audience. This is the approach taken by many companies that are new in the Chinese market and looking for a way in. Right around this time, they lack followers and need a boost at brand visibility: what better way than to focus on the entire Weibo community as a whole! Needless to say, fan tunneling is the most effective Weibo advertising method.
…So essentially “which Weibo advertising option is best for you?” This is a question only you can answer! Good luck!
How Advertising Agencies Can Help You Make Money?
The goal of most businesses is to expand through growth, minimize waste spending, and maximize growth. When it comes to advertising, without the proper marketing strategy in place, you will end up with a possible negative return on investment (ROI) while also wasting a lot of employee time that could be used for other business aspects. That is where advertising agencies Los Angeles come in, giving you access to an expert team of marketers that will help you expand your brand and grow your customer base to improve your profits.
Access to Expert Advertising Talent
Choosing to hire advertising agencies in Los Angeles will immediately give you access to an expert team of marketing strategists—talent that has been working and training for years to help get businesses into the spotlight and increase profitability. Creativity is at the heart of every advertising agency, and it exists within a team that works together well, each with their own knowledge bases, to create effective results that are better and less costly than going through the expense of hiring individuals.
Advertising Agencies Are Skilled at Branding and Rebranding
Trying to get your business noticed is essential for making money, and having an effective brand identity is one of the most important aspects of gaining visibility. One of the core competencies of all the best advertising agencies in Los Angeles is their experience and expertise in designing brand identities that will entice the right customer base for your products and services, convincing them to come to your business. Alternatively, if you already have a brand developed, but are still having issues with increasing your customer base, they can research and analyze your efforts and make suggestions for changes that can help you become an industry leader.
Increased Brand Visibility
Visibility of your business brand is very important, and with the help of advertising agencies in Los Angeles, you can get the visibility you need to grow your business. There are a lot of options these days for where to spread your brand, from more traditional print and television media to the rapidly growing advertising platforms on social media. Getting noticed by consumers that would be interested in your products and services is the ultimate goal of hiring an advertising agency, and you won’t be disappointed.
Driving Traffic to Online Presence
Through increases in brand visibility and creative marketing campaigns, you will see that advertising agencies in Los Angeles can greatly boost the traffic coming to your website, online store, or social media accounts. Not only that, though; with the right research done by the advertising agency, the traffic coming to your online presence is going to be specifically targeted traffic, increasing the likelihood of sales of your products and services. More traffic and more sales means more money earned by your business through the investment of money spent on marketing through an advertising agency.
Boost in Industry Profile
For many businesses, consumers are not the only target for products and services; sometimes you will end up working with other companies within your industry, either vertically or laterally. Through research done by advertising agencies in Los Angeles at their initial hire, they will search through data from your industry, including other companies within your industry, to help build a strategy to increase your business’s profile within your industry. Becoming a thought leader or industry leader can greatly increase your company’s visibility everywhere, especially when you become a trusted brand.
Content Marketing Effectiveness Increase
Even if you are a small business, you likely have some form of marketing in place, and content marketing on social media or your website is an important part of drumming up traffic and interest. Advertising agencies in Los Angeles work with a lot of different content creators, from video makers to copywriters, and by hiring them, you’ll gain access to the quality content that they can produce. With quality content on your website or social media, you’ll grab the eye and interest of more consumers, increasing your customer base and profits.
Cost Savings Compared to an In-House Marketing Team
Hiring an in-house marketing team is a must when you get to a certain size, but you often can’t hire enough people to cover all advertising media effectively. Whether you are large or small, hiring advertising agencies in Philadelphia can allow you to expand the types of marketing campaigns you can run. You may have employees on payroll that specialize in traditional advertising media, but then decide to hire an advertising agency to take over social media advertising. Focus your marketing team on what they do best, then use advertising agencies to cover everything else.
Through the effective use of advertising agencies in Los Angeles to cover all types of advertising media with creative and interesting marketing campaigns, you can expect a boost in growth that will help your company more efficiently make use of its marketing budget, and improve profits.
Three Reasons Why Digital Marketing is Important
It has been established long ago that China is currently at the top of the list for consumer-oriented digital technologies. It enjoys unmatched development rates, higher than any other country in the world. Not only is it the world’s largest e-commerce market at the moment, but it is also predicted to account for over 60% of the world’s retail e-commerce sales in the world by 2021 (currently standing at a staggering 40% of all global transactions).
The marketplace of China alone is ever-changing. With the changing demographics, rising incomes, and a definite increase in consumers, it is important to keep up with the tactics required to convince them of your brand’s promise. This is where digital marketing in China (adstochina.westwin.com/digital-marketing-in-china) plays a massive role. You might be a great company with a strong message back home, but that doesn’t really matter in China.
Digital Marketing in China: The Sky’s the Limit!
Brand-focused marketing is what keeps the companies in China going. Everyone knows that China has the capability of setting the future of the digital frontier in the entire world, but why is it that so many foreign companies know so little about digital marketing in China? With limited access to reach Chinese customers, this could only lead to trouble for your company. But fear not, for this article feeds you with the reasons why you need to invest time in understanding digital marketing in China and the three main reasons why it is so important in today’s day and age.
And of course, your next step would be figuring out how to go about incorporating digital marketing in China into your brand, giving you the chance to flourish in this ever-expanding market with an endless momentum for growth!
Digital Marketing in China: Is it Really that Hard?
Let’s not forget that the digital landscape in China is completely different from that of the outside world. The Western counterparts flaunt their products on Facebook, YouTube, and Google, but in China, thanks to the Great Firewall, they have internet giants like Baidu, Alibaba, and Tencent (BAT). In order to gel in with their digital economy, you must use digital marketing techniques that work in China, and therefore, adapt. So, if you’re unaware or new to the topic, then consider hiring a third-party, professional digital marketing professionals in China who will get the job done for you!
Marketing is Now Mobile
If your question is “why digital marketing”- the answer is simple. Marketing has now gone Mobile! With over 753 million mobile internet users in China, with over 95% of them using a mobile device to go online, Chinese consumers are now more exposed and dependent on mobile technology than ever before. The affordability of mobile smartphones today makes this easy, even for the Gen Z! In the year of 2019, Chinese mobile users spent over $1.5 trillion USD on mobile e-commerce alone! So when mobile e-commerce is changing the patterns of Chinese commerce in general, it is time to update your methods of reaching to them. With such a widespread platform and multiple ways to reach them through digital marketing in China, this is your best shot to show the average Chinese customer how much your brand adores the (new) target audience.
Social Shopping is the Only Way Up
Let’s get real for a minute: social shopping is the ultimate future, not just for China, but the entire world. Having said that, there’s no denying that China is already half-way up the ladder, ahead of most countries. It has the most active social media environment with a market exceeding over $150 billion USD! Social shopping is basically mixing up online shopping with social networking. Essentially, Chinese customers like to be entertained while they shop, they might need the opinions of their friends before buying something, and check out online forums and discussions to get a second (and even third) opinion! Most Chinese customers are most likely to endorse brands that exhibit positive social interactions, which is only possible through effective digital marketing techniques. Your brand, therefore, has the potential to grow exponentially by using these amazing features.
Foreign Brands Have Leverage
If you’re a foreign brand, let’s not forget that you have an added advantage. In general, Chinese customers believe that foreign brands are associated with quality. So, foreign products are believed to be of higher quality and they are less likely to counterfeit. Definitely use this to your advantage and make good use of the many digital marketing techniques in China that have proven effective. This enormous marketplace in China, what with its strong branding and significant digital presence is a great place to reach your target audience!
How Does an SEO Company Help Your Online Business to Flourish?
The right kind of SEO company has the necessary team of experts and resources to help any online business venture to achieve both short term and long term business goals. Most businesses run short of time and the required expertise to utilize SEO techniques in a way that is beneficial to them, which explains the reason they hire an SEO company to do the task for them. Do you know how a Houston SEO company helps businesses achieve their business goals? Well, let us explain briefly how outsourcing to an SEO company takes your business to a brand new level.
Increases website traffic by improving your website
Search Engine Optimization is crucial for any business website as it increases brand awareness by improving online visibility. Proper utilization of SEO techniques ensures a top position in search engine pages, which is again necessary to reach out to the target audience. Every entrepreneur needs to keep track of the online traffic and an SEO company can help to increase traffic by improvising your business website. Seo companies implement several techniques such as off-page and on-page services to improve your website. The use and placement of relevant keywords in informative articles and blogs on your website is one of the most crucial aspects of SEO techniques.
User-friendly website
While content is the king when it comes to a good website, there are various other key factors which make it popular on search engines. Internet users keep searching for information and they need quick and relevant results. However, if your website is not user friendly, it might not benefit your business. Some of the glitches faced by users include slow loading pages, confusing and complicated designs on the web pages, which take time to load, and poor responses. Seo company has the expertise to redesign such websites so that it is easier to maneuver through various web pages within seconds. This can result in better conversions and increased sales.
Increase in Return over Investment (ROI)
Hiring an SEO company in Houston is beneficial in several ways and an increase in ROI is one of them. Although some companies spend time and money on advertising, the Return over Investment can sometimes be below par. However, a skilled SEO professional knows the different nuances of marketing techniques and the ways it can be utilized to optimize your business website and thereby increase ROI. With the right tools and in-depth knowledge, these consultants know exactly how to reach your target audience and increase conversions and leads.
In order to grow as a business, your website must be user friendly, authentic, and informative with engaging content. A reputed Seo company will help you achieve your business goals through customized techniques and accurate implementation.
Ways to Increase Brand Visibility with Weibo Marketing
What is it about the Chinese marketplace that makes it such a hard catch? Perhaps it is the crushing population and the endless opportunities to make it big for your brand. While entering the Chinese market may seem like a daunting task, the truth is that with the power of social media and the blessing of social media marketing, it is no longer that hard to reach out directly to your target audience!
Weibo Marketing: The Secret Behind it
Perhaps the best thing about entering the Chinese market is the audience: Chinese people are the most connected population known to mankind, they need social media on a minute-basis. In other words, they live and breathe social media. If they’re not looking up or searching something on the internet, they’re posting their most random thoughts for the rest of the world to see. In fact, this generation is called the Chinese digital natives because of how connected they are with the aid of social media. Today, the average Chinese customer wants to break out of their routine and be surprised with a fun product or service they spot online. This is where your brand comes in, with the help of Weibo Marketing!
The most challenging part of bringing your business overseas to the ginormous country of China is that you’re unfamiliar with the marketing techniques that work here. It is very different from that of the western countries and you must adapt to the circumstances. Using the right strategies and applying it to your target audience using Weibo marketing techniques is the only way to go. Given that Chinese social media values Weibo significantly, it is a must that you get well acquainted with this revered social media platform!
Weibo: What Exactly is it?
Before we discuss how Weibo marketing helps increase brand visibility, let’s talk basics. Weibo is China’s most famous social media platform. Its literal translation is a microblog, and refers to the mini-blogging services in China. It is to China what Twitter is to the rest of the world and is taken very seriously by Chinese consumers: it is a platform where they can truly be themselves and express their feelings. If anything, it’s better than Twitter because you can write long posts (over 10,000 characters) and customize them using videos and pictures!
Weibo Marketing Reaches Target Audience
By using the right Weibo marketing techniques, you will reach a large pool of customers, which might broaden the horizon vis-a-vis your target audience. As you know, the Weibo audience is massive and very diverse in nature. Most people use Weibo for entertainment, but many business companies (including foreign companies) use it to leverage their business and increase brand visibility.
They use these marketing techniques to reach out to the average Chinese customer, analyze their audience, and in effect, promote their brand. It’s a win-win situation for both parties. But that’s not the extent of your target audience. Journalists use it to search for new ideas and perform investigative reporting, celebrities use it to communicate with their fans and KOL (Key Opinion Leaders) use it to motivate their communities, which by the way, is a popular Weibo marketing technique used by many!
Why Weibo Marketing is Important for Your Business?
Needless to say, Weibo is a powerful tool to establish yourself and your presence to the wide population of China, especially for foreign companies. Hiring a digital marketing or social media marketing agency to do the background research and reaching out to the customer for you would be ideal if you’re new to the marketplace and have no idea how to start. Most foreign companies use Weibo accounts to communicate with their customers and announce product launches! By being consumer-focused and business-driven, there’s really no better way to increase brand visibility than by using Weibo marketing and its very effective techniques.
In effect, Weibo marketing really helps boost your morale when you’re a first-timer in the Chinese market and need a way in. With the help of Weibo marketing techniques, you can easily interact with customers and find out what they’re all about, increase your brand recognition by constantly posting updates and interesting quotes about what your company does and its main focus, send advertisements, videos, and pictures captivating content to increase not only visibility but relatability, and ultimately seize the opportunity to convert users to customers, which is ultimately the goal of every business.
How a Digital Marketing Company Takes Your Business to a New Height?
As one of the fastest-growing economies in the world, China offers a lot of business opportunities to international companies. If you can successfully tap this market for your products and services, immense profits are guaranteed. However, you will have to overcome a couple of hurdles first.
Before you can do business in China and advertise on the Chinese internet, you need to get permission from the Chinese government and make sure, thereafter, that you follow their rules and regulations. Additionally—although a growing number of Chinese now know English—knowledge of Mandarin, Cantonese, or the other local languages is essential for business and advertising. You will also need to have a good grasp of the social and cultural aspects.
If you are a foreign company, with little understanding of the language and culture, it is probably going to be problematic for you to get your business going to China on your own. It will be best if you team up with a reputable digital marketing company that has many years of business experience in China. Here’s how the best digital marketing company in China can assist you:
They can help publicize your brand with social media marketing
With over 60 million Chinese using social media every day, it can be a powerful marketing tool if you know how to leverage it properly. To do so, however, you need to be proficient in Chinese languages and also be aware of social and cultural mores. Using a translation app won’t cut it. You might, inadvertently, make a faux pas that could turn you into a laughingstock, or, worse still for your business, end up offending people. By working with a digital marketing company in China, you can avoid these possible pitfalls.
The digital marketing company will know how to research social trends and create posts that will incorporate these. They will also connect with influencers on social media and rope them in to assist with your marketing campaigns.
They can increase your outreach and improve your audience engagement
By using proper keywords and key phrases and also social media trends, the digital marketing company in China will try to ensure that your advertisements reach a wider audience. They will also strive to increase your social media followers by engaging with people on social media. That involves posting remarks on other people’s posts and responding to queries and replies on yours.
Regular social media engagement will raise your social media profile and make your brand known to more people. The digital marketing company will handle the digital interactions for you and make sure that your posts are interesting enough to capture people’s attention, without veering into controversial territory. The audience will also appreciate your quick, courteous responses and will then be more willing to be part of your online community and more likely to buy your products and services.
They can monitor and analyze the marketing performance of your brand
To find out how well your marketing campaigns are doing, the digital marketing company will monitor your social media posts and advertisements. They will keep track of the number of impressions they are getting. Additionally, they will track which are the most popular posts, which get fewer likes, how many conversions they are making, and what the bounce rate is.
Using this data, they will come up with a content strategy to get maximum attention from the target audience. They will also pinpoint the best time to post to get more views and interactions. They will then set up a posting schedule accordingly.
By reviewing and analyzing the social media and marketing performance data, the digital marketing company will be able to offer you tips and advice on how to enhance your publicity by creating more attention-grabbing and engaging social media posts. For the best results, you should take their suggestions under consideration and act on them.
Working with a digital marketing company in China can prove to be quite beneficial for your business. While it won’t be inexpensive, it will help you establish a strong customer base. Furthermore, the digital marketing company will make sure that your products and services, social media posts, and advertising campaigns align with the Chinese government’s legal requirements.
Top Five Reasons to Use WeChat Marketing
The most dominant and largest social network in China is WeChat. It is also the world’s second-biggest messaging platform. Yet this platform is often neglected by international firms who plan to extend their business in China. Many organizations that need Chinese translation services funnel their translated content into traditional marketing streams and overlook this amazing global platform.
The problem arises because WeChat is widely considered by many as any other messaging app. But, in reality, it is also used to perform traditional social media functions like online shopping and payments, sharing videos and photos as well as allows users to play games and participate in competitions. The beauty of this platform is all apps are grouped in one master app as it is designed as a one-stop platform for the end-users and offers an ideal online environment for businesses to get noticed in the Chinese market place. If your long-term strategy is to grow your client-base in China, it is very crucial to have WeChat in your marketing mix. Here are a few reasons to use WeChat marketing (adstochina.westwin.com/wechat-marketing).
Over 1 billion monthly users
A monthly user base of over 1 billion users makes WeChat the perfect platform for helping you to connect with the Chinese market. The country demographic consists of young urban residents who make the most purchase online. They are also the most tech-savvy and have a higher level of disposable income. For getting the user’s attention, your online presence must include WeChat.
Your content will be reaching out to your target customers in a way that no other platform offers
The first step is putting your content in front of the right people, so WeChat marketing provides you the chance for creating content and targets it to specific clients who subscribe to your brand, based on their location or browsing history. The platform offers two different types of accounts for businesses – Service and Subscription. A subscription allows you to put regular content and notifications that are displayed in sub-sections for users who have subscribed to your account. The more advanced is the Service option where your content will be reaching your subscribers’ main moments feed (just like the newsfeed feature on social media platforms). To get success, your users must subscribe to your account; therefore, many brands offer exclusive WeChat special offers for their subscribers. There is a strong culture for sharing posts in China, so producing the correct content leads to higher rewards than on similar platforms.
You can communicate with the costumers directly and see their feedback and reactions in real-time
Like most typical channels, WeChat allows followers and brands to have direct discussions. By using this type of personalized communication, it is easy for brands to gauge consumer satisfaction. When organizations display their new products on WeChat, they can able to see live updates on the customer’s first impressions, receive honest reactions, and immediately capture the data.
It is easy to convert offline to online leads
WeChat allows e-commerce businesses the chance for setting up a digital Micro Store so that users can browse products within the app and make purchases easily with a few clicks by using their WeChat wallet. QR codes are widely used in China, and with a quick scan, anyone who visits your brand in the market will be automatically connected with their WeChat account as well as Micro Store in seconds. However, why not incentivize your customers to scan it? For engaging Chinese consumers, make sure that your QR code is visible in all your in-country stores, product packaging, and other online presences.
The users are spread across the Globe
Even if you are not planning now to expand your business in China, but WeChat must be on your radar as it is beginning to expand in other countries. There are more than 100 million WeChat users outside China, and organizations are focusing on gaining more users in other major markets like Latin America, South East Asia, and India. The platform currently supports more than 20 different international languages, and this will certainly grow in the coming time.
What are the Pros of Working with a WeChat Marketing Agency?
Online Marketing is Effective
In the changed social scenario, the traditional forms of advertisement campaigns have become somewhat ineffective. As the bulk of the present generation depends on online activities for solving their various needs, online marketing is a sure bet for marketing success. Hence, all companies have started to promote their products and services through all the possible online platforms.
Why Opt For WeChat Advertising?
Businesses cannot stay away from social media marketing if the ultimate aim is to pierce into the various customer segments in China. Promotional activities through social media sites like Weibo and WeChat are a sure bet for creating online awareness and thereby, augmenting the sales. However, it is of great significance that the SEO agency that one hires for the purpose is well aware of the functioning of WeChat.
According to an approximate calculation, nearly 902 million users actively participate daily in this social forum. The number of active official account users is just about 797 million. A WeChat user uses the platform almost 10 times a day, according to the calculation. Hence, it will be practically beneficial for all businesses to promote their products and services through this social platform. That said, it is a must that companies must hire a top WeChat marketing company, which is familiar with the SEO localization tactics. Only then, the promotional campaigns will reach the targeted customer segments.
Pros of Working with a WeChat Marketing Agency
Social media activities are rampant in China, and people from all customer segments actively participate in various social platforms. WeChat is the most common site. By participating actively in the site daily, businesses can increase customers’ familiarity with their brands. An experienced WeChat marketing agency will have the professional capability for having engaging participation in the site, by which there will be fruitful interaction with various customer segments. Thus the customers will get a clear picture as regards the company’s products and services.
Companies can make themselves more aware as regards the practical needs and aspirations of the customers by actively participating in social media sites such as WeChat. Thus the company will be able to make the products and services, precisely matching the requirements of the customers. If one has the professional guidance of an experienced WeChat marketing agency, gathering such information will be easy and effective.
A proficient WeChat marketing agency will be familiar with the various practical methods and approaches to interact with different customer segments. This awareness will be of great help to reach new customers, and at the same time, retain the existing clientele. They will have adequate knowledge regarding the creation and placement of WeChat moment ads, WeChat banner adds, Weibo Fensitong advertising, etc.
The whole process of WeChat marketing becomes uncomplicated and successful when you do the same with the help of an experienced SEO agency. Such an agency will have winning strategies for content creation, content localization, copywriting, advertisement content broadcast, conducting ingenious marketing campaigns, etc.
Contact a Professional WeChat Marketing Agency
It’s rather easy to find a professional WeChat marketing company, as there are plenty of agencies that specialize in Chinese SEO. However, it is significant that you must hire an experienced and trustworthy company to bag all the possible benefits.
The best part is that you will have direct access to almost all top SEO companies. You can enter their website to gather the office address, the phone number, and the email id of the company. It is not a must that you must personally visit their office. You can call or mail them. The company representative will call you at the earliest to discuss the matter with you as soon as they receive your query. The main thing that you must make sure is the professional expertise of the agency, which you can make out from the present client-list of the SEO agency. The company must have a proven record for its ability for strategic consulting, SEM, social media marketing, display advertising, website localization, e-commerce solution, etc.
Weibo Advertising and It’s Beneficial Features
Sina Weibo (often called as only Weibo) is a popular micro-blogging site in China. It has a wide user base; making it an effective platform for business promotion. In fact, Weibo advertising is crucial for effective business promotion in China given its beneficial features and targeted approach.
Businesses can pay for the features they want to use. The pricing depends on factors such as keywords, page placement of the banners, size of the ads, etc.
Beneficial Features of Weibo Advertising
Weibo has many features that businesses can leverage for their promotional work.
Search Function –
Weibo has an excellent in-built search function. It helps users to find products and news related to their interests and needs. Businesses can leverage this feature for effective Weibo advertising.
You can utilize keywords related to your business offering. When the Weibo users will search for something using the same keyword, your business account page can be a top result depending on your use of the keyword.
You can utilize the search function for greater brand visibility by way of your Weibo account. The search function will bring more Weibo users to your account. You can then use content on the official page to form a more loyal following. With enough interest in your business or brand; the users are likely to visit your website. Such targeted approach is one of the beneficial features of Weibo advertising.
Display Advertisements –
Weibo advertising also offers businesses the use of display adverts. These ads can feature on the platform’s homepage, the news feed of followers or other Weibo users, and on the discover section or the search page.
When users will click on the display ad, it will lead them to the company’s homepage on the platform. You can optimize the ads for the mobile as well as other devices.
Fan Tunnels –
Fan Tunnels is a feature by which you can target Weibo users who have an interest in your business category. You can use this feature to not only promote your business account but also a specific post. Your promotion will appear in the news feeds of the users but as a headline.
You can specify the target audience not only as per interest but also using other criteria such as gender, age, and location. You can even find other users of the same interest as your followers using this feature.
Using this feature, businesses can build a following. Access to followers means recurring opportunities for business promotion. Fan Tunnels are used to target all the Weibo users and not just the followers of a company.
Fan Headlines –
You can pay for the headline feature to target your existing followers but with more focus. It helps businesses to promote their products or services to the existing users including their connections. It ultimately helps them to gain more followers.
Headlines help to augment the efforts of the Fan Tunnel feature for business promotion. You can use headlines to increase your user base based on shared interests with your existing followers.
Videos –
Weibo displays videos related to different categories in a single video homepage. Users can also sort videos using topics of interest on this homepage.
Businesses can leverage this feature for effective Weibo advertising. They can create excellent video content to offer to the users of the platform and improve their visibility on the platform. Useful or entertaining videos are a great way to promote a product or service.
Weibo Stories –
You can use this feature to offer more engaging content to your users. The comments of the users on Weibo Stories are also visible to all. It helps with greater engagement of the users for each post they see and then choose to comment on it. Your story can also feature on the Weibo stories page, which can further help to bolster a brand’s visibility.
Weibo Stories page also contains different categories for easier search and browsing. You can utilize this feature to promote your stories and business on Weibo.
Weibo stories offer a creative way for businesses to engage with users or their followers. It is a different way to promote a product or a service than direct ads or search promotions.
Benefits of Choosing Local SEO Services
The essence of Local SEO
The bulk of the businesses that function in the present-day world concentrate on various local markets for their operation and winning existence. Examples are plenty; for instance, retail shops, health clinics, hospitals, restaurants, juice shops, accountant offices, etc. Some other businesses that function with a larger platform will also have to target some of the local consumer segments that lie scattered within the various parts of the globe. For all these instances, it is vital that the related companies must be able to reach out to their business platform to the targeted audience. Only then, they will be able to withstand the market competition and sustain their business activities productively. Here, the supportive and beneficial nature of local optimization will be of great help to the businesses. By targeting the precise local customer group, businesses can retain the existing customers, as well as expand their clientele. Local SEO is this process of making the online platforms optimized to match the practical requirements of the targeted group so that they can easily find you.
The local optimization process will rank the website top in the geographical area where businesses want to focus and expand further. That said, all the entailed tasks must be perfect, and for making this possible, the professional expertise of an experienced SEO firm is imperative. You must hire a specialized SEO agency, which is aware of the local market conditions and the proclivities of the various customer segments that live in the place. For instance, if you want to capitalize on the potential of Houston customers, you will have to hire the professional expertise of a local SEO services Houston.
Benefits of Choosing Local SEO Services
Proper research is essential for deciding the marketing possibilities in a local market and calculating the related ROI (Return on Investment). The best bet is to hire the expert services of an SEO agency that is familiar with the local market conditions. They will first study the possibilities and will perform the required SEO works, precisely in sync with the practical requirements.
Top rank, as regards the local search through the internet, is essential for making your site visible among the targeted customer segment in a local market. By opting for local SEO services, you can achieve this. You can make your local online presence noticeable by performing the SEO works in tune with the practical requirements of the local populace.
By adopting a local search engine optimization strategy, you can prompt more local customers to enter your website. In due course of time, they will become interested in buying your products or services. You are sure to get a considerable volume of traffic, which will enhance your sales revenue.
You can introduce unique marketing schemes that will be effective within a particular geographical area or a specific customer group. These schemes will tempt the probable customers to buy the product.
Without going for any other types of advertisements, you will be able to augment the sales. Moreover, the financial requirement for the same will be comparatively less. Other advertisement methods will be valid only for a limited period; however, when you do local SEO for your website, the benefits will be constant.
Another notable advantage of performing regular local SEO services is that you will be able to achieve customer retention. Once the customers become familiar with your company, they will visit your website more often, and this will guarantee repeat business.
Local SEO Services
To make the marketing tactics fully effective, website owners must do the needed search engine optimization professionally. As far as the city of Houston and the suburbs are concerned, there are lots of potential buyers here. However, reaching the targeted audience is a challenge, and it is here, you can see the effectiveness of professional SEO. To draw on the available resources, one must hire the services of a professionally managed local SEO services Houston. You will be able to find a plethora of SEO agencies that operate in this region; nevertheless, you must make sure that the SEO Company that you are going to hire is experienced and technically perfect.