If you are doing business in China or aspire to do so then you simply cannot ignore WeChat marketing. WeChat offers businesses in China a unique platform to connect with their consumers and improve their brand visibility exponentially. WeChat is indeed a distinct platform to help your business thrive by connecting directly with your audience.

Here are five tips to market your brand on WeChat.

1. Create Relevant Content

There are popular WeChat features that make it really easy for members to follow and share the content of different types. Businesses need to utilize such WeChat features to convert followers to members of their account. Businesses can even continue to increase their followers with the help of relevant content. You can create videos, audio messages, texts, and photo features to offer your followers and members useful, fun, and creative content to forge deeper connections with them.

You need to offer them content, which is something they will find useful. You need to know what your consumers are looking for online and offer them relevant content for the same. If, for instance, your business is about silver jewelry for teenagers then you can create content featuring ways to use the jewelry for different occasions. You can also offer content related to cleaning and taking care of silver jewelry. You can create fun images featuring your products and share them on your WeChat account where your followers can see and engage with the available content.

2. Develop Innovative Promotional Deals

Businesses need to offer their followers innovative promotional deals to continue to develop a relationship with them. It is very easy to offer your followers loyalty programs via the app and send them offers using the geo-location feature of WeChat. The geo-location feature allows you to locate your followers and offer them promotional deals or discounts at the stores close to their current location. You can create innovative promotional offers that will create even more interest for your followers.

For instance, if a follower uses the discount to buy something and then post its picture on their WeChat account, you can offer them an e-coupon or another deal. Such offers can be really useful for new businesses.

3. Use Multiple Ways to Connect with Followers

WeChat offers many sub-applications that are easy to use. These sub-applications are often referred to as the platform’s Mini Programs. Businesses can use these Mini Programs for promotions as these help with easier social sharing. When utilizing the power of WeChat marketing, it makes sense to use all its features that help with social sharing.

You can also connect with your consumers by building small websites inside the platform. These mini websites are simple yet engaging enough to interact with your audience.

4. Launch Campaigns with Giveaways

Campaigns are indispensable for WeChat marketing. Businesses need to really invest in developing fun and creative campaigns to connect with their existing and prospective consumers directly.

For the success of your social campaigns, you need to offer incentives to your followers in the form of giveaways. You can advertise about a new product launch by offering it as an incentive to your followers if they answer certain survey questions or offer a creative punch line for the product.

But make sure that your audience doesn’t need to really work hard to win the free gifts or participate in giveaway contests. Make your campaigns really fun and easy to enter. Otherwise, a majority of your followers is not really likely to bother with it. Also, ensure that the campaign giveaways are worth it for your followers. It is not a good marketing strategy to waste your consumers’ time or tease them with useless prizes.

5. Utilize QR Code Marketing

Another effective strategy for WeChat marketing is to engage with your followers using QR codes. It can help you to drive offline sales with the help of online activities.

WeChat offers businesses a way to personalize their QR codes and use them effectively for various marketing tasks. Businesses can utilize QR codes for both online and offline marketing activities. It is easy to sync such activities on WeChat using the platform’s various features.