What is it about the Chinese marketplace that makes it such a hard catch? Perhaps it is the crushing population and the endless opportunities to make it big for your brand. While entering the Chinese market may seem like a daunting task, the truth is that with the power of social media and the blessing of social media marketing, it is no longer that hard to reach out directly to your target audience!

Weibo Marketing: The Secret Behind it

Perhaps the best thing about entering the Chinese market is the audience: Chinese people are the most connected population known to mankind, they need social media on a minute-basis. In other words, they live and breathe social media. If they’re not looking up or searching something on the internet, they’re posting their most random thoughts for the rest of the world to see. In fact, this generation is called the Chinese digital natives because of how connected they are with the aid of social media. Today, the average Chinese customer wants to break out of their routine and be surprised with a fun product or service they spot online. This is where your brand comes in, with the help of Weibo Marketing! 

The most challenging part of bringing your business overseas to the ginormous country of China is that you’re unfamiliar with the marketing techniques that work here. It is very different from that of the western countries and you must adapt to the circumstances. Using the right strategies and applying it to your target audience using Weibo marketing techniques is the only way to go. Given that Chinese social media values Weibo significantly, it is a must that you get well acquainted with this revered social media platform! 

Weibo: What Exactly is it?

Before we discuss how Weibo marketing helps increase brand visibility, let’s talk basics. Weibo is China’s most famous social media platform. Its literal translation is a microblog, and refers to the mini-blogging services in China. It is to China what Twitter is to the rest of the world and is taken very seriously by Chinese consumers: it is a platform where they can truly be themselves and express their feelings. If anything, it’s better than Twitter because you can write long posts (over 10,000 characters) and customize them using videos and pictures! 

Weibo Marketing Reaches Target Audience

By using the right Weibo marketing techniques, you will reach a large pool of customers, which might broaden the horizon vis-a-vis your target audience. As you know, the Weibo audience is massive and very diverse in nature. Most people use Weibo for entertainment, but many business companies (including foreign companies) use it to leverage their business and increase brand visibility. 

They use these marketing techniques to reach out to the average Chinese customer, analyze their audience, and in effect, promote their brand. It’s a win-win situation for both parties. But that’s not the extent of your target audience. Journalists use it to search for new ideas and perform investigative reporting, celebrities use it to communicate with their fans and KOL (Key Opinion Leaders) use it to motivate their communities, which by the way, is a popular Weibo marketing technique used by many! 

Why Weibo Marketing is Important for Your Business?

Needless to say, Weibo is a powerful tool to establish yourself and your presence to the wide population of China, especially for foreign companies. Hiring a digital marketing or social media marketing agency to do the background research and reaching out to the customer for you would be ideal if you’re new to the marketplace and have no idea how to start. Most foreign companies use Weibo accounts to communicate with their customers and announce product launches! By being consumer-focused and business-driven, there’s really no better way to increase brand visibility than by using Weibo marketing and its very effective techniques. 

In effect, Weibo marketing really helps boost your morale when you’re a first-timer in the Chinese market and need a way in. With the help of Weibo marketing techniques, you can easily interact with customers and find out what they’re all about, increase your brand recognition by constantly posting updates and interesting quotes about what your company does and its main focus, send advertisements, videos, and pictures captivating content to increase not only visibility but relatability, and ultimately seize the opportunity to convert users to customers, which is ultimately the goal of every business.