Social Media Marketing – Truth and Lies

Social Media Marketing is the newest instrument in the commercial area that has created a lasting impact on today’s digital space. In the current scenario, more than 80 percent of B2B marketers are using social media marketing in some form or the other. No matter who your target market and what you are selling, using social networking as an advertising tool is an exciting opportunity for getting success for your business. Let us first discuss some of the truth of social media marketing in China.

Improvement in Internet Traffic

Social media marketing blogs or articles helps in increasing traffic. Proper landing pages, creating a new page on your website and well-placed posts help your business to succeed. An individual URL on a social news forum and website or links submitted to an advertising engine can help in transforming a full page from a number of guests per days to thousands.

High SEO

Social media marketing in China helps in raising your website’s SEO. Search engine crawlers very well know which pages are getting traffic consistently and which ones are just ignored, neglected and floating on the market. Operating traffic to your optimized pages with social networking posts help them to climb more quickly in the SERPs (Search Engine Results Pages).

Connecting with Industry Leaders and Customers

It helps in building a true connection. The top social media sites help your brand to maintain a free relationship with your audience. – you can easily study their status updates and tweets about their day-to-day-lives like what and why they prefer some specific items and maybe you can take a cue of it and fine-tune your strategy. Another advantage is with so many websites, they act as a tool for connecting with leaders if your preferred industry.

Targeting and Retargeting with Advertisements

The very personalized character of social networking ads like the ads of top social networking websites is the reason why social networking is vital. These ads provide permission for targeting users by identifying some parameters like industry, level of education, location, the pages a user have liked and also the purchase records. You can also retarget the users who have visited your sites, subscribed your channel and liked your official accounts page and try to convert them into a loyal buyer.

Still, social media is one of the best ways of growing your business. Unfortunately, there are some lies about social media marketing in China. Now we will expose two of the biggest misconceptions about social media marketing.  Let us begin.

Social Media is Free of Cost

People have the biggest miss conception about social media marketing in China that it is free as only energy and time is spent. But, the reality is businesses are strapped for time as it is. You do not have an extra 15 hours every week to spend managing and creating social channels. In the same way, you do not have an extra $20k per month lying around. Sadly, these costs show no signs of reduction.  One of the studies explains that spending on social media continues to rise due to cut-throat competition although it is well short of the total projected spending.

More Content Fetch Better Results

Over 400 million photos are uploaded on social networking sites every day. Take a pause and think about the number for a second. Most of these photos are from family members and friends. Users do not log on their social account for buying stuff. They just interact with their loved ones. This means you are at a loss. There is already fierce competition. You have to create long-form and evergreen content in social media so that customers stay on your page as long as possible to understand your products and services. To stand out from the crowd, you need more than just high volume. Use storytelling technique where it has to be visual while engaging with users in social media. Through storytelling, you can share an experience that your clients can connect with. Then by capturing that attention, you can draw people to study your company’s services and products.

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