Penetrating the market successfully in China means brands are able to differentiate their products from substitutes in the marketplace. To achieve this type of brand consciousness can be very challenging; promoting your brand in China is a different ball game than other parts in the world. Here in this post, we will be exploring how businesses with assistance from a digital marketing agency in China can leverage for building their brand in China and have a pulse on the ever-changing evolving market.

Some Trending Strategies for the Digital Market

Short Videos – Short video format is the first major trend. According to Online Video Insight data, short video viewers have reached more than 350 million in 2018. Miaopai, a short video platform has become popular for branded content online. Weibo posts claim that those brands who are promoting their products and services through videos earn three to four times more. At the time of incorporating this strategy, the digital marketing manager must remember the rule “Five Seconds is All You Have Got!” that means you have to grab the viewer’s attention in the first five seconds.

Omnichannel Policy – There is no single algorithm or equation that will provide you accurate information on why and when each client will be making a purchase or an acquisition. Top e-tailers use Omni channel e-commerce because they have been building up offline investments over the last few years. The most popular e-tailer in China uses Omni channel policy named “New Retail” which was presented at the Single’s Day e-commerce festival in 2018. Over the years, retail customer interaction has been changing very rapidly from the traditional way of visiting stores to shopping at the comfort of our own homes through e-commerce and now to New Retail. Although the integration of offline and online (O2O) commerce is not a new concept, New Retail demands efficient customer-centric engagement that can be achieved seamlessly through leveraging data technology.

Enable Group Purchasing – It is a fast-growing trend based on hare/split model. For example, the social media model of Pinduoduo encourages a close group of people for buying together for availing greater discounts. It forms a great portion of the online sales of a few brands. Let us take another example, 10 percent of all online sales of a laundry detergent company is now done through the Pinduoduo platform with future sales predicted to escalate.

Word –of – mouth Phenomenon: Online buzz is the key to longevity and brand appeal in China

The development and maintenance of word-of-mouth through online is fundamental to sustain your business and is relevant in the Chinese market. There are some important tools for creating an online buzz which is described below.

• Social media networks – Weibo, Tudou, Youko, and WeChat

• Online Shopping Sites – Taobao

• News Websites – Sine China

• Online Communities – Douban

It is crucial that when you are choosing a digital marketing agency in China, they are updated with the most popular platforms as well as the current topics and issues trending on these platforms and to develop and use them for promoting your brand effectively. By using WeChat Mini app, which is an e-commerce platform where you can order and pay through online. Users also have the option for customizing their purchases in the app. You can select the color of the imprints, badges, and bag. After ordering you can track the shipment through WeChat pay option.

In addition to that, content marketing by the digital marketing agency in China on such media platforms must be engaging for consumers where the content should be informative and entertaining. This is vital as content marketing involves sharing and creating of online material like social media posts, blogs and videos that may not explicitly helps in promoting the brand but the intent is to stimulate interest in its products or services. This also allows a customer to hold sometimes negative, positive or long-lasting associations with a brand. Consumers post immediate and direct feedback on these platforms making it vital for a brand to be watchful of their promotions strategies and online behavior for preserving the brand’s image.