As one of the fastest-growing economies in the world, China offers a lot of business opportunities to international companies. If you can successfully tap this market for your products and services, immense profits are guaranteed. However, you will have to overcome a couple of hurdles first.

Before you can do business in China and advertise on the Chinese internet, you need to get permission from the Chinese government and make sure, thereafter, that you follow their rules and regulations. Additionally—although a growing number of Chinese now know English—knowledge of Mandarin, Cantonese, or the other local languages is essential for business and advertising. You will also need to have a good grasp of the social and cultural aspects.

If you are a foreign company, with little understanding of the language and culture, it is probably going to be problematic for you to get your business going to China on your own. It will be best if you team up with a reputable digital marketing company that has many years of business experience in China. Here’s how the best digital marketing company in China can assist you:

They can help publicize your brand with social media marketing

With over 60 million Chinese using social media every day, it can be a powerful marketing tool if you know how to leverage it properly. To do so, however, you need to be proficient in Chinese languages and also be aware of social and cultural mores. Using a translation app won’t cut it. You might, inadvertently, make a faux pas that could turn you into a laughingstock, or, worse still for your business, end up offending people. By working with a digital marketing company in China, you can avoid these possible pitfalls.

The digital marketing company will know how to research social trends and create posts that will incorporate these. They will also connect with influencers on social media and rope them in to assist with your marketing campaigns.

They can increase your outreach and improve your audience engagement

By using proper keywords and key phrases and also social media trends, the digital marketing company in China will try to ensure that your advertisements reach a wider audience. They will also strive to increase your social media followers by engaging with people on social media. That involves posting remarks on other people’s posts and responding to queries and replies on yours.

Regular social media engagement will raise your social media profile and make your brand known to more people. The digital marketing company will handle the digital interactions for you and make sure that your posts are interesting enough to capture people’s attention, without veering into controversial territory. The audience will also appreciate your quick, courteous responses and will then be more willing to be part of your online community and more likely to buy your products and services.

They can monitor and analyze the marketing performance of your brand

To find out how well your marketing campaigns are doing, the digital marketing company will monitor your social media posts and advertisements. They will keep track of the number of impressions they are getting. Additionally, they will track which are the most popular posts, which get fewer likes, how many conversions they are making, and what the bounce rate is.

Using this data, they will come up with a content strategy to get maximum attention from the target audience. They will also pinpoint the best time to post to get more views and interactions. They will then set up a posting schedule accordingly.

By reviewing and analyzing the social media and marketing performance data, the digital marketing company will be able to offer you tips and advice on how to enhance your publicity by creating more attention-grabbing and engaging social media posts. For the best results, you should take their suggestions under consideration and act on them.

Working with a digital marketing company in China can prove to be quite beneficial for your business. While it won’t be inexpensive, it will help you establish a strong customer base. Furthermore, the digital marketing company will make sure that your products and services, social media posts, and advertising campaigns align with the Chinese government’s legal requirements.