Digital marketing has many facets like content marketing, search engine marketing, social media marketing, and retargeting. To manage all these together successfully, you need to hire a professional digital marketing company for your business.

To make things easy for you, we have provided you with reasons for partnering with a digital marketing company in China below.

China’s Digital Space is Different

Unlike the rest of the world, China has a different digital landscape and top players. For example, the world of Internet search is not dominated by Google; it is dominated by Baidu, China’s own search engine. Also, social media platforms like Facebook, Twitter, and Instagram are blocked in China. The popular social media platforms in China include Weibo and WeChat, which have millions of daily active users.

Internet censorship and surveillance are tightly implemented in China, and you need a Chinese digital marketing company that knows the rules and the Internet tools that would work for your business to capture the Chinese market.

China’s Internet Landscape is Fragmented

The world of the Internet is dominated by Google and Facebook, except for China. Be it searching for information, entertainment, or shopping, a large number of people use Google as the gateway. Similarly, the world of social media is dominated by Facebook. In fact, the most popular image sharing platform Instagram and the most popular online chat application is owned by Facebook. In most cases, your marketing strategies revolve around these two platforms to achieve success.

Things are different in China. The government of China has encouraged a rich ecosystem of local, homegrown apps and tools like WeChat( social media and chat), Baidu(search), and Taobao (online shopping). If you want to succeed in China market, you have to be familiar with these huge tech platforms.

The Chinese social media landscape is completely different. The competitors and targets are significantly different from their western counterparts. Strategies that worked for Facebook and Instagram platforms might not work here. Due to the fragmentation of the Internet, you would need separate strategies for targeting customers on each platform.

A digital marketing company in China can help you plan a dynamic communication strategy to win Chinese consumers. The Chinese digital marketing company can help in the initial analysis of the Chinese markets, targets, and competitors. This will be a crucial step in initiating the right communication plan to gain entry into the Chinese market.

Chinese Language and Culture

China has a complex and diverse consumer market. Businesses need to tailor their marketing strategies and products to local preferences. You also need to consider the Chinese language, symbolism, and culture while marketing your product and services to Chinese consumers.

Translation from English to the Chinese language is not going to help. In fact, translation of the company or product name may have a negative or embarrassing meaning that may not go well with the Chinese audience. This can have a fairly large impact on sales with agents, distributors, and consumers, all avoiding your product.

A professional digital marketing company in China can provide you the right advice in the translation of your business name and product and help avoid these problems. Also, the Chinese language is the preferred language on Baidu and social media platforms. In fact, a large number of Chinese audiences do not see ads in the English language. If you want your business to succeed in China, you need to embrace the Chinese language, tune your marketing strategies to adapt to Chinese culture.

High Starting Costs

When you are trying to grow your business in China, spending money on digital marketing is not optional. The cost of advertising varies on different Chinese online platforms. Here are the average yearly marketing budgets for brands of different sizes.

· Very small : $25,000 USD – $100,000

· Small : $100,000 – $300,000

· Medium: $300, 000 – $1,000,000

· Large: $1,000,000 or above

Over the past 5 to 10 years, the Chinese market has become very competitive with all multinational brands to start-ups attempting to grab a pie of Chinese market share.

The intense competition, government censorship, diverse Chinese market calls the need for partnering with a digital marketing company in China to get the best ROI and success.